Search Engine Optimization relates to the process of increasing the visibility of any website result pages of organic search engines. The process will include incorporating elements that are friendly to search engines, especially keywords that are relevant and would help search engine algorithms to index them.
There are two types of optimization, namely on-page and off-page optimization, where the former relates to elements incorporated in the web pages like HTML, images and textual content, and the later referring to backlinks mentioned in other websites to divert traffic to the website being optimized.
All businesses need SEO for getting the best results out of their online campaign through their websites being optimized and reaching among the top ranks in the search engine ranking pages.
Website optimization would lead any business to get enhanced flow of traffic and as a result more potential customers.